Cigarette manufacturers are replacing words such as "light" and "soft" with colors, such as gold, silver, blue and orange. Altria Group/Associated PressSmokers in Western countries continue to falsely believe that some brands cigarettes may be less harmful despite the prohibitions on the words "light" and "mild" on the packaging, a study concludes.
For the study in question.
One-fifth of smokers incorrectly believed that "some brands of cigarettes may be less harmful' than the other, David Hammond International Tobacco Control and his co-authors found.
False beliefs were higher in the United States and the United Kingdom
In more than 50 countries, cigarette manufacturers are are not allowed to use such labels as "light" and "mild". In some cases, they were passed to marks "Silver" and "gold".
Research suggests that smokers base their perceptions of risk on the staining of package.
"These beliefs are associated with descriptive words and elements of dressing that have not yet banned, there included the names of colors and cigarettes long, thin," the study concluded.
Smokers in the study showed that they also believed erroneously that:
Slim cigarettes are less harmful.Cigarettes with hard taste are more risky than smoking cigarettes smooth-tasting.Filters to reduce the risk.Nicotine is responsible for much of the cancer caused by smoking."The findings highlight the deceptive potential of brands of cigarettes"slim"primarily targeted young women," Hammond said in a statement.
"The findings also support the potential benefits of the regulations of a packaging which will soon enter into force in Australia, whereby all cigarettes will be sold in packages with the same ordinary color without graphics or logos."
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